Marketing and Promotion

Social Media Skills

City of Ottawa : Work with social media, Useful tips on using social media

The following is an excerpt from Engage, Inform, Recruit: How non-profits can use social media to recruit donors and volunteers, produced by Non-Profit Technology Network. It refers to non-profits throughout but it is all very relevant to the engagement efforts of community groups and neighbourhood associations as well.

Ontario Presents, Recorded webinar on social media

This webinar, led by Tierney Smith, focuses on teaching you how to effectively use social media as a marketing tool. It will answer many different questions you may have about social media, such as “What is social media?” “Who uses social media?” and “Does using social media for marketing purposes work?” This webinar is useful for all artists!

Marketing Skills

Canada Council for the Arts, Arts Promotion

The Canada Council for the Arts is committed to promoting the value the arts bring to the lives of Canadians. We do this through connecting arts organizations and artists with audiences and finding ways to engage the public in the arts.

Canada Council for the Arts, Arts Promotion Kit

This toolkit provides tips, strategies and stats to help you increase public engagement in your community and promote the value of the arts and culture.

Canada Council for the Arts, Marketing

Overview of 3 basic steps to the marketing process: setting goal, conducting a marketing audit (reviewing how well past promotion choices have worked) and developing a plan

Canada Council for the Arts,5 P's of Marketing

Overview of the 5 P's of marketing: Product, Price, Place, Promotion and People.