Audience Development

Audience Development, Canada Council for the Arts

You can add a wide range of audience development activities to your repertoire.  The Canada council website offers many helpful tips on how to develop your audience in programs offered in schools and also for free-show chats and talkbacks after the show.

Social Marketing Toolbox, Identify what moves and motivates your audience

-Developing audience insight and establishing a full understanding of people’s lives, what is important to them and what influences them.
- Establish the level of motivation to adopt/sustain problem/desired behaviours.
-Establish the reasons why people engage in the desired and problem behaviours.
-Develop a picture of the target audience by assessing the motivation which drives them to behave as they do, and the strength of that motivation.