Workshops
AOE Fall 2011 Workshops
- Audience Development for Arts Organizations and Festivals - Oct 1 (Registration deadline Sep 23)
- Audience Development for Visual Artists - Oct 1 (Registration deadline Sep 23)
- Promo 101 - Oct 12
- How to Photograph Your 2D Art - Oct 18 (Registration deadline Oct 13)
- How to Photograph Your 3D Art - Oct 20 (Registration deadline Oct 13)
- How to Approach a Gallery for Exhibition - Nov 17 (Registration deadline Nov 10)
- Grant Writing for Visual Artists - Nov 21 (Registration deadline Nov 18)
How to register: Jocelyne Garbutt 613-580-2767 or jocelyne@artsoe.ca
Audience Development Workshop for Arts Organizations and Festivals
Does your festival want to attract bigger crowds? Do you want to sell more tickets for your next artistic production? Do not miss this opportunity! Audience Development Expert, Denis Bertrand comes to us all the way from Sudbury to offer this workshop specifically designed for arts organizations and festivals. It includes an introduction to audience development, looking at different audience development approaches and providing you with an 8-step audience development strategy.
Participants will work in groups to review case studies and produce a succinct audience development strategy using the 8-step process for their organization.
When: Saturday October 1, 9am to noon
Where: Orléans Star-L’Expresse Music Studio, Shenkman Arts Centre
Fee: $25 /pers or $40/organization or festival (max 2 people) for members of AOE and Ottawa Festival $50/pers for non-members
Language: English (also offered in French)
Instructor: Denis Bertrand, Vice-President 50 Carleton, Audience Development Expert
Deadline for registration: Friday September 23, 2011
About Denis Bertrand
Over the last 30 years, Denis has held senior management positions at Théâtre Action (provincial theatre arts service organization), Ontario’s Office of Francophone Affairs, TFO (Ontario’s French-language educational television network), La Cité collégiale (Eastern Ontario’s French-language community college) and the Fédération des communautés francophones et acadienne du Canada (national umbrella organization for francophone communities located outside Québec). He is a former Chair of Ottawa’s Théâtre la Catapulte, a former member of the Board of Directors of Ottawa’s La Nouvelle Scène and the former National Coordinator of the Arts and Learning Project at the Canada Council for the Arts, the Canadian Commission for UNESCO and the Canadian Conference of the Arts. He has written and implemented numerous planning and communications strategies. Along with his colleagues at 50 Carleton, he has developed the firm’s Integrated Audience Development© strategy for arts organizations. He has led numerous workshops on the subject and worked with many arts organizations interested in acquiring their own audience development strategy. He currently writes a blog on the issue at www.developpezvotreauditoire.com
About 50 Carleton
50 Carleton & Associates was established in Sudbury (ON) in 1978 and has since become one of northern Ontario’s largest marketing, advertising, Internet and new media companies. Over the past 25 years, the firm has evolved with the marketplace, creating and refining marketing, advertising and communication programs that reflect the changing dynamics of consumers and the economy.
Its Integrated Audience Development (IAD) Strategy© is based on current trends and best practices, as well as on-going research in the field, to which it adds its expertise in modern marketing. IAD©’s purpose is to help artists, arts organizations and industries establish and deepen relationships with new and established audience members, consumers and arts patrons to increase attendance and sales.
50 Carleton is a member of Arts Consultants Canada, the Registered Graphic Design Association of both Ontario and Canada and the Trans-Canada Advertising Agency Network.
Audience Development Workshop for Visual Artists
This workshop specifically designed for visual artists is offered by Denis Bertrand, Audience Development Expert. It includes an introduction to audience development, looking at different audience development approaches and providing artists with an 8-step audience development strategy. Participants will look at practical solutions for visual artists and produce a succinct audience development strategy using the 8-step process for their art practice
When: Saturday October 1, 2011, 1-4 pm
Where: Lise Roy Meeting Room, Shenkman Arts Centre
Fee: $25 AOE members/ $35 for non-members
Language: English
Instructor: Denis Bertrand, Vice-President 50 Carleton, Audience Development Expert
Deadline for registration: Friday September 23, 2011
Promo 101
This workshops is for artists wishing to learn how to better promote themselves. The workshop will cover media relations and print promotions. The following essentials will be discussed: biography, cv, artist statement, portfolio, promo cards, business cards and more.
When: Wednesday October 12, 2011 7-9pm
Where: Lise Roy Meeting Room, Shenkman Arts Centre
Fee: $25 AOE members/ $35 for non-members
Language: English (also offered in French)
Instructor: Cristiane Doherty, AOE Director of Communications and Louise Michaud, AOE Director of Programming
Deadline for registration: Wednesday October 5, 2011
How to Photograph Your 2D Art
This workshop will focus on the basics of taking photos of your two dimensional art for use on the web or in print. We will cover:
- Equipment basics: what kind of camera and lighting will you need to take pictures of your work
- Camera and lighting set up: the optimal placement and set up of your photographic equipment
- Post processing: basic tweeks and adjustments you can do once you've shot your piece
When: Tuesday October 18, 2011, 7-9 pm
Where: Shenkman Arts Centre
Fee: $25 AOE members/ $35 for non-members
Language: English
Instructor: Jesse Hildebrand, Photographer
Deadline for registration: Thursday October 13, 2011
How to Photograph Your 3D Art
This workshop will focus on the basics of taking photos of your three dimensional art for use on the web or in print. We will cover:
- Equipment basics: what kind of camera and lighting will you need to take pictures of your work
- Camera and lighting set up: the optimal placement and set up of your photographic equipment
- Tricks for dealing with highlights, transparent and highly reflective items and jewelry
- Post processing: basic tweeks and adjustments you can do once you've shot your piece
When: Thursday October 20, 2011, 7-9 pm
Where: Shenkman Arts Centre
Fee: $25 AOE members/ $35 for non-members
Language: English
Instructor: Jesse Hildebrand, Photographer
Deadline for registration: Thursday October 13, 2011
How to Approach a Gallery for Exhibition
Get useful pointers on how to approach a gallery from professional artist Susan Valyi and from Wallspace Gallery co-owner Trish Barr. You will receive a list of Ottawa and surrounding area galleries.
*Prerequisite: We highly recommend that you attend the Promo 101 workshop
When: November 17, 2011, 7-9 pm
Where: Lise Roy Meeting Room, Shenkman Arts Centre
Fee: $25 AOE members/ $35 for non-members
Language: English
Instructors: Susan Valyi and Trish Barr
Deadline for registration: Thursday November 10, 2011
Grant Writing for Visual Artists
This workshop is for visual artists who would like to apply for funding for arts creation and for exhibition assistance. The purpose of the workshop is to break down application forms in doable parts and to give you tips on what type of information to include in your applications.
In attendance will be representatives from:
- Cassandra Olsthoorn - ARTicipate Endowment Fund Coordinator
- Laura Cyr - Acting Funding Supervisor, City of Ottawa
- Janice Lambrakos - Information Services Coordinator, Ontario Arts Council
When: Monday November 21, 2011 7-9 p.m.
Where: Music Studio, Shenkman Arts Centre
Fee: $10
Language: English
Deadline for registration: Friday November 18, 2011
Photoshop
We have received several requests for Photoshop workshops. Our Shenkman Arts Centre partner, the Ottawa School of Art, will be offering the following Photoshop courses this fall:
- Introduction to Photoshop
- Photoshop II
For more details or to register
How to Register
Jocelyne Garbutt
613-580-2767
jocelyne@artsoe.ca
Fall 2011 Workshops in East Ottawa Locations
Arbor Gallery in Vankleek Hill in partnership with the AOE Arts Council has received a grant from the Ontario Ministry of Tourism and Culture* to use the AOE workshop model to offer workshops to visual artists in locations east of Ottawa. Because they have committed to offer 6 workshops before February 2012, 2011
AOE Fall roster offers an unusual amount of workshops specifically for visual artists. Our upcoming spring roster will focus on workshops for other artistic disciplines represented in our membership.
See the workshop schedule in locations east of Ottawa
*The support of the Government of Ontario through the Programs and Services Branch of the Ministry of Tourism and Culture is acknowledged.
Photoshop
We have received several requests for Photoshop workshops. Our Shenkman Arts Centre partner, the Ottawa School of Art, will be offering the following Photoshop courses this fall:
- Introduction to Photoshop
- Photoshop II
For more details or to register
If there's a workshop you want to see happen, send us your suggestions!
Some of our past workshops include:
- Online Sales
- How to Prepare for an Art Exhibit
- Integrated Audience Development
- Introduction to Online Marketing
- Making Flickr Work for You
- In-Depth Tools and Options for Online Marketing
- Being an Artist and Staying Sane
- Granting Agencies Information Sessions
- Board Member Liability
- Recruiting and Developing Effective Board Members
- Submission and Jury Processes
- Blogging and The Artist Online
- Developing Memorable Characters in Children’s Fiction
- Funding 101
- Making PowerPoint Work For You
- Fundamentals of Board Governance